Information Overload

In the quest to improve business with the help of new, innovative ideas, man has often put the essentials of life on the sidelines. Sometimes what’s new effectively replaces the neglected, but leaves behind an impression of said change. Is it always wise to give in to change? Is it always wise to abandon something robust and strong for something untested, radical? There is no good answer to this question. It cannot be answered unless both the possible choices are examined closely.

What did the early man do for heat before discovering fire? Maybe his body simply produced more heat. Did it? But he wouldn’t care about what he did before there was fire. Fire fulfilled his need – or needs. What happened before fire held no importance. This makes sense too. Why care about something not at all efficient when you have something that fits the job.

Now think about this. If man hadn’t ever discovered fire, he wouldn’t have made it. Imagine a world with only wild, natural fires. Environmentalists of today might have favored that. Man wouldn’t be contributing to ‘Global Warming’. Its needless to write that after the discovery, the use of fire only grew exponentially as years passed. Its been modified is ways that we recognize it in entirely different places and forms – combustion in engines, gas on the stove, burning coal in a train. Nobody thinks about the repetitive contained explosions happening inside their car while driving. Everything has become abstract and hidden from sight.

Throughout time there have been several major changes, that have revolutionized life in even the minutest way. Spoons and forks, clothes, shoes, doors and locks, clocks. These are essentials for life today. Apart from these, there are things that exist solely for our aesthetics and pleasure. Paint on the walls, fabric on the cushions, curtains. We don’t exactly need them to live, but we feel an internal need to have these things. Then there are recreational things like instruments, books, religion, music, movies, and so many other things. Most of life is filled with these things alone. They constitute such a huge part of human existence, that people can even be defined by what the do for recreation.

Basically, since everything else in life like getting an education, having a job, getting married, having kids is normal for most people, the recreational things we do are much more wide in variety and differ from individual to individual. But in recent times, even these activities have become ore common than not among the crowds. The world is becoming a smaller place each day, especially thanks to the internet. People know about things that they wouldn’t normally know about otherwise.

Remember when in the 90’s, kids would turn on the computer just to play a game of pinball? Around the dot-com boom, businesses went online and millions were spent in expanding the reach of the internet. People looked at it like the early nomads looked at fire. Something they didn’t understand, but used anyway for their own benefit. In contrast though, this wasn’t something as simple as fire, and the bubble finally burst, causing huge recession. Clearly, it wasn’t very beneficial. It wasn’t something that could always serve in a time of need, like fire. People were fooled by the shiny new toy.

I guess it could be said that something that makes a huge impact on human life either successfully makes it much easier to live, or it goes down in flames, taking everything with it. We should be careful about what new thing we allow to change our lives.

Its true that the internet is the reason why you are reading this post of mine right now. Yes, the internet can be miraculously informative. But most people don’t use the internet for  gaining productive information. Social networking sites like Facebook and Twitter have become so riveting to human-kind, that the average human spends hours on social media everyday. This is a change that is still taking place. We don’t know what its result will be.

But what we do know is that social media gives you a ton of nonconstructive information, that cannot be used to better humanity. Apparently, it does however help people start businesses that take advantage of the information you provide to produce services that you didn’t even know you needed. If anything, social media helps the few individuals take advantage of the many. All that information about the pages you like, the causes you support, the cuisine you eat, is being used to create businesses, which is one factor contributing to why there are so many start-ups these days.

We are allowing our thoughts to manifest into digital information through even a single click. We allow the internet to show us products, designs, and items that we were happy without anyway, but suddenly feel like we can’t live without them. We are allowing this change to happen. We are being targeted by those few behind the scenes of it all, without being aware of the fact that we are providing the information they need to make a profit off of us. We are being dumbfounded.

Is this a change humanity is willing to make?

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